Jonathan Malm had a great post this week about how a snapshot of you sneezing captures you at your worst, and how lots of churches give visitors a snapshot of themselves sneezing on Sunday mornings–the visitors leave, but they can’t unsee that snapshot. Do read his post here. It will help you think about Sunday mornings and visitors.
But also think about your website.
Every single time someone visits your website, they get a snapshot of your church or organization. And it’s not just limited to Sunday mornings, it’s 24/7. That’s why it’s so important to keep your website updated and tidy.
Are your website visitors catching you sneezing? Here are some common sneezes:
- Dozing Sneezes: the website content is outdated
- Cold Shoulder Sneezes: the worship times are not up front & visible without a scroll
- Boring Sneezes: long blocks of text that do not get quickly to the point, especially about the history or theology of the congregation.
The visits to your website matter! They may be your only chance to connect with a potential visitor. Be intentional about your website. Do your best not to let them catch you sneezing!