It’s well known in newspaper journalism that articles “above the fold” – that is on the top half of the newspaper page – are seen and read more often. The same is true on websites: content that is “above the scroll” – that is, visible with no scrolling – is seen and read more than content further down the page. In fact, the further down your page, the less likely content will be seen.
As you think about content for your church website, trying to make it relevant for potential visitors and a welcome mat for your congregation, the single most important piece of information to have above the scroll is the time of your worship service (or services).
Obviously, you should always be displaying the correct time for the next weekend’s worship.