Your readers might enter that information loop through your Facebook page, but from there, they should be able to find your website or your email newsletter. Don’t forget to include in your traditional media, like print newsletters, ways to find your digital media content. In general, the trend is toward the more dynamic digital media loop, so you don’t have to worry so much about getting folks to subscribe to your print newsletter.
Sit down and list out the different ways that your organization communicates information: newsletters (print & email), websites, blogs, Facebook page, Twitter feed. Churches shouldn’t forget the weekly bulletin. Does every mode have an invitation to find the Facebook page (with the specific name/acronym of your organization) and the website? To subscribe to the email newsletter?
It might be helpful to start asking your more digitally-oriented members how they are using the different parts of your content. It might help you see “weak links” between modes, or where you need to focus more energy in developing content. The primary reason organizations don’t inter-connect their media is that it takes a little extra time, and requires a step back for a “big picture” view. But I do think that for most groups, the time and “big picture” do pay off in promoting the organization. What’s your experience of inter-connecting your media? What’s the hardest part? Does it pay off for your organization?