You definitely want to make visiting your website a pleasant experience for users, and not something that is frustrating or puzzling. When site visitors can’t find things they are looking for pretty immediately – some studies show in under three seconds! – they are quick to leave your site. You lose not only that one visitor, but if too many visitors are leaving your site quickly, that could start to affect your search engine rankings, losing you even more visitors.
One way to help your site feel more intuitive is to use some simple conventions about menu items and their order on your menu:
- The left-most item on your menu should always be your “Home” page.
- Just to the right of Home should be your “About” page. (About pages are often the second most visited page of any website, so it might not help you to either rename or reposition this item.)
- Your “Contact” page will go on the far right end of the menu.
While everyone wants their website to stand out and be different, following menu conventions is an act of hospitality to make things more pleasant for your website guests.
We will be having other posts about menu items soon. Let us know about other topics you are interested in!