The human brain recognizes shape & color before words. This is why companies large and small have logos and branding. Quick: if you see a brown liquid in a cup with a red curvy font and a white background, what are you drinking?
You have precious seconds of time and attention span before your communication recipients may tune out. You want everyone from your own members to people who are just learning about your organization to recognize immediately that your communications are coming from a trusted source — as immediately as we might recognize a cup of Coca-Cola™.
To make this work effectively, you need to develop “branding” – that is, you need to use the same fonts, colors, and logos consistently across all your communications channels. Your channels might include: print publications (not only your bulletin and newsletter, but also brochures, welcome materials and staff business cards), your website, social media profiles and visual media like worship slides. You don’t have to use exactly the same configuration in each channel, but the “look” should be recognizably connected.