Once a year you should review the content on your site to make sure it is up to date. If your site is very active – for instance, more than six posts per week – you might want to do this twice or even four times per year. This post contains some things to look for.
First of all, note that you do not need to make any edits or changes to your old blog or news feed posts. Because these posts live within a dated structure, people will understand that they are potentially out of date.
Focus on the static pages of your site, which your users will assume our current information for your organization. Go through each page looking for the following:
- Outdated Content. This is content that is past-date or otherwise no longer valid. An example might be a page that says the youth group meets on Wednesday nights, when they now meet on Thursday nights.
- Outdated Images. This is not so important for your newcomer/potential visitor site users, but you want your organization members to feel like the site is being kept up and has valuable information on it – which can be hard to do when the pictures on the site show young kids who are now teenagers.
- Eyes of the Newcomer. Look through each page trying to view it through the eyes of a newcomer. Are there mysterious acronyms or insider language? Remember that you want your website (especially the homepage) to be a “welcome mat” that offers newcomers hospitality and invites them to visit your faith community.
- How Content is Displayed. Look through the site not only for whether information is up-to-date, but also how the information is displayed. Is it easy to skim through? Is it organized well? Are there ways that you can use fewer words and more images?